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HDI RE-BRANDS TO SDI TO REFLECT AN EMPOWERED IT SUPPORT INDUSTRY
Service Desk Institute is the New Driving Force for the
Global ITSM and Service Desk Industry
Orpington, UK, 9 April, 2008 – The UK’s leading authority on Service Desk and IT support
issues, the Help Desk Institute (HDI) is pleased to announce that it will be
unveiling its new brand name, the ‘Service Desk Institute’ (SDI) at the Service
Desk & IT Support Show, National Hall, Olympia, on 22nd April,
2008.
HDI has enjoyed 20 years successful
years helping thousands of organisations improve their Service Desk operations.
Over 12,000 people have trained in HDI vocational standards, and more than 1000
organisations globally have benefited from HDI’s consulting and certification
programmes.
Howard Kendall comments: “In the 20
years since HDI was established, the definition of ‘Help Desk’ has become
outdated and primarily referential only as a single-point of IT contact
support. Through the successful uptake of ITIL, ‘Service Desk’ has become the
most common term within the ITSM industry. The term rightly reflects a vastly
improved quality of service and IT support that is better skilled, more
empowered and more cost effective. The revised brand will consequently help to
support the pivotal role we play at the heart of the ITSM industry and to
ultimately expand our global reach.”
The new organisation is made up of two
brands – Service Desk Institute (SDI), which is responsible for setting qualification
and service desk certification standards, producing thought-leading industry
research and offering professional membership, and SDI Experience (SDIe), driving
corporate membership, events, conferences and training courses.
SDI is launching a dynamic new
certification model, and has taken the opportunity to upgrade its set of qualification
standards and training courses for Service Desks so that they are complementary to, and consistent with, ITIL®.
SDI will also focus on enhancing its partnership network to make these products
and services more readily available on a global scale.
SDIe has
been launched to bring IT service management alive. SDIe will promote a more interactive,
experiential and fun approach to the membership experience, events and conferences. Members will also benefit from access to
leading sources of industry intelligence and exclusive cutting-edge analysis. The
aim of SDIe is to help its members devise engaging and strategic ways of
improving service desk performance, and enable them to enhance their careers.
Howard
Kendall, Founding Director SDI, continues : “The take up of ITIL has driven the
industry to shift up a gear, and the definition of ‘Help Desk’ has become
increasingly distinct from that of ‘Service Desk’. HDI has been using the term ‘Service
Desk’ in literature and on product releases for many years and feels that now
is the right time to re-focus the brand and refresh its image to reflect this
general industry trend.”
About The Service Desk Institute
SDI is the
new driving force for the ITSM and service desk industry with a vision of being
recognised globally as the professional body that drives exceptional IT service
and support. As the leading authority on Service Desk and IT support related
issues, SDI will enable organisations to enhance the value of business and IT
integration through exceptional IT service and support. SDI is responsible for
setting global industry standards, delivering thought-leadership and knowledge,
and influencing service improvement for individuals and organisations. The globally recognised SDI Service Desk
Certification standard is the only best practice standard that provides a clear
and measurable set of standards for a Service Desk operation.
Acting as
an independent advisor, SDI captures and disseminates creative and innovative
ideas for tomorrow's service desk and support operation. SDI sets the standards
for the IT support industry and is the conduit for delivering knowledge and
career enhancing skills to the professional community.
It also
offers the opportunity for international recognition of the support centre
operation through a site certification audit programme. It members span numerous industries and
include, AOL (UK), Barclays Bank, Computer Associates, ITV, O2, T K Maxx,
United Biscuits and E.On. Further information about the SDI can be found at www.sdi-europe.com
About Service Desk Institute
Experience (SDIe)
Service
Desk Institute Experience (SDIe) will be the organisation of choice for
businesses looking for engaging strategic and practical ways to improve IT
service management performance. SDIe aims to provide fun, engaging,
motivational, enthusiastic and positive learning and networking experiences
through membership, events, conferences and awards. SDIe aims to support its members
in improving their service desk performance and enhancing their careers. SDIe members will have access to all the
leading sources of industry intelligence, plus exclusive cutting-edge analysis
and regular industry updates and events www.sdi-e.com
